Mini Babybel gets wound up over new cheese

Mini Babybel Spiroll

Mini Babybel is extending its range with the launch of Mini Babybel Spirolls.

Rolling out exclusively in Asda from January, the new product will be available to the convenience channel at the beginning of March.

Available in cases of 12, each 85g pack has an RSP of £1.99 and contains five individually-wrapped 17g coils of cheese. These have no added colours, flavours or preservatives.

The launch will be supported in 2019 with TV advertising, a ‘try me free’ offer and shopper marketing.

Gaelle Vernet, Babybel Group Brand Manager, said Babybel Spirolls was “a fun filled snack that’s appealing to slightly older kids (9-14 years) but also approved by parents as it’s a natural cheese with no added colours or preservatives”.

Cadbury Creme Egg December 21-January 22 section banner