Cadbury and Merlin reunite for on-pack promotion

Cadbury Merlin promo packs

The partnership between Cadbury and Merlin Entertainments that gives consumers free entry to some of the UK’s top attractions is continuing for a third year.

Running through the summer to September, Cadbury promotional chocolate bags offer a free ticket with every purchase of a full-priced adult ticket to attractions such as Legoland Windsor Resort, Thorpe Park Resort, Chessington World of Adventures Resort and Sealife centres.

The on–pack promotion is supported by a £1m marketing spend, including out-of-home and digital activity that will reach 80% of all adults, and aims to help drive further growth in the chocolate bags segment.

Chris Campbell, Brand Manager for Cadbury chocolate bags, said: “For 2018 we are making three million new more packs available to consumers – so there are even more opportunities for families to take advantage of the offer.

“We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility and drive purchases.”