Merchant Gourmet has unveiled a new baked beans line‑up in microwaveable pouches, bringing bolder flavours and a trade‑up option to the fixture with Gourmet Baked Beans in a Rich Italian Sauce, Barbecue Baked Beans in a Smoky Tomato Sauce, and Masala Baked Beans in a Spiced Tomato Sauce.
All three SKUs are available from CLF Distribution and CN Foods.
Positioned to add variety and versatility to everyday meals, the beans are billed as high in protein and fibre, with no additives, and contain less sugar than many traditional baked bean brands. The brand said the pouch format is designed for shoppers seeking healthier, easier‑to‑prepare choices, citing research showing 31% of shoppers want beans with less sugar and 15% want easier preparation.
As part of The Food Foundation’s BEANS campaign, Merchant Gourmet has signed the Keen Bean Pledge, committing to double the volume sales of its bean products by 2028.
