Mentos brings breath of fresh air to gum

Mentos Pure Fresh Gum

Mentos has unveiled a brand-new gum format it says will “invigorate and bring excitement to the gum singles market”.

Mentos Pure Fresh Gum (RSP 55p) offers a larger 2g sized chew that is 30% bigger per piece than its competitors. With a crisp outer shell and liquid filled centre, the new sugar-free gum rolls are available in four flavours: Tropical, Bubble Fresh, Fresh Mint and Spearmint.

Kim McMahon, Mentos Gum Product Manager, said: “We’re really excited to be extending our Pure Fresh Gum offering. We’ve ensured the product will have broad appeal by offering choice, with classic mint variants in addition to two fruity flavours to excite a younger audience.

“We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and singles are particularly struggling. And we’re looking to bring growth back to the category with new and exciting innovation.

For further information call 01753 442100 or visit perfettivanmelle.com.