Plant-based food manufacturer Meatless Farm has been identified as the fastest growing brand in the meat alternatives sector.
Meatless Farm recorded a 149% sales increase when comparing the 12 weeks to 25 January 2020 with the same period in 2018/9, according to Nielsen data.
On top of that, Kantar found 91% of shoppers had tried meat free products in the past year, driving a 9.6% growth in the meat alternatives market. It also identified Meatless Farm as the fastest growing meat alternatives brand in the UK.
Morten Toft Bech, Founder of Meatless Farm, commented: “More and more people are looking to reduce the amount of meat they eat, both for health and environmental reasons, and Meatless Farm is at the forefront of this change. Whether you are vegan, vegetarian or flexitarian, our range is suited to those who want to improve their eating habits, while still enjoying food that their meat-eating friends or family would recognise.”