McCoy’s has launched its second season as the official Savoury Snacks Partner of the NFL UK and Ireland with the introduction of two new limited-edition, NFL-inspired flavours, accompanied by an on-pack promotion.
The new flavours — Blazin’ Buffalo Chicken Wings and Secret Burger Sauce — are now available in 6 x 25g multipacks. Starting in early August, Blazin’ Buffalo Chicken Wings will also be available in a £1.35 price-marked 65g pack.
An NFL-themed on-pack promotion will run across the entire McCoy’s range from 4 August to 9 November. The grand prize is an all-expenses-paid trip to Super Bowl LX, scheduled for 8 February 2026 at Levi’s Stadium in the Bay Area, California. Shoppers will also have the chance to win tickets to the 2025 NFL London Games, official NFL merchandise, and cash prizes.
To support its NFL partnership, McCoy’s is extending its ‘It’s Crunch Time’ advertising campaign. The 30-second spot will continue to run via video on demand, alongside a new national out-of-home campaign that launched in June.
