McCoy’s goes full on for pack refresh

McCoy's crisps

McCoy’s has announced a packaging update across its core range in all formats, highlighting the ridged crisp brand’s ‘full on flavour’ message.

The refresh rolls out from 30 August, with new packaging introduced across Salted, Cheddar & Onion, Salt & Malt Vinegar, Flame Grilled Steak and Thai Sweet Chicken flavours.

Sue Mackay, Marketing Manager for KP Snacks, said: “McCoy’s is a leader in the CSN category, synonymous with strong and full-on flavours. We are really excited to be able to drive this brand reputation even further with a fun packaging makeover.”