Burton’s Biscuit Company is expanding its Maryland Cookies range with the launch of Maryland Choc Chip & Coconut – available exclusively to the convenience channel.
Available from 1 October, the new variant will join the existing Maryland Cookies range available in 200g, £1 price-marked packs.
Burton’s recently rolled out the new £1 200g PMP range, replacing 99p 136g PMPs, in a bid to drive impulse sales in stores.
Coconut & Chocolate flavoured biscuits are in +122% growth YoY and +65% YoY within the convenience channel, so the new product should earn its place on retailers’ shelves.
Kate Needham, Marketing Director at Burton’s Biscuit Company, said: “We believe Maryland Choc Chip & Coconut will be incremental to the Maryland brand and drive category growth by offering an on-trend flavour that will appeal to new shoppers.”
