Mars Wrigley is urging retailers to get cracking to maximise confectionery sales in the run‑up to Easter, unveiling ‘Hop To It’, a downloadable guide packed with category insight, display guidance and sales advice for convenience stores.
The guide sets out Mars Wrigley’s display strategy for the final trading days, showcasing four ways to make shopping as easy as possible for consumers — from dedicating extra space to best sellers to grouping by sentiment, not brand.
Lauren George, External Communications Manager, Mars Wrigley, said: “Even in a value-conscious climate, the Easter season is a moment where shoppers are prepared to spend more for products that feel special, look impressive and are a worthy gift for friends and family.”
“It’s clear that retailers optimising their stores for last-minute shoppers in the final trading days before Easter see significant returns. These shoppers are your most profitable customers, and they’ll reward retailers that make their purchase as effortless as possible.”
