With the golden quarter approaching, Mars Wrigley has unwrapped a seasonal selection of new products for Christmas 2025.
Embracing a trend for traditional festive flavours, a new Gingerbread variant has been added to the Maltesers Reindeer range. Coated in smooth milk chocolate, filled with Maltesers’ signature creamy malt centre and enhanced with classic gingerbread flavour, this new festive treat is available in three formats: single (29g), Maltesers Mini Reindeers Gingerbread (59g), and also included in the Maltesers Christmas Mix (240g).
Next up – building on the success of last year’s M&M’s Crispy Milk Chocolate Santa (29g), which drove a 55% uplift in the total single category – is the M&M’s Crispy Santa Five Pack. The format, Mars Wrigley says, “is perfect for stocking fillers, workplace sharing or a seasonal self-treat”.
Aimed at shoppers seeking more indulgent options, the Maltesers Assorted Truffles Advent Calendar (216g) combines rich flavours with daily anticipation.
Lastly, Mars Wrigley’s selection boxes have a new look for 2025. The Twix & Friends, Skittles & Friends, Maltesers & Friends, Galaxy Christmas Collection and M&M’s selection boxes are back with bolder, more festive packaging designed to stand out on shelf and capture shoppers’ attention.
All NPD is available now:
- Maltesers Reindeer Gingerbread 29g
- Maltesers Mini Reindeers Gingerbread 59g (also available as clipstrip)
- Maltesers Christmas Mix 240g (includes Gingerbread)
- M&M’s Crispy Santa Five Pack
- Maltesers Truffles Calendar
