Mars Ice Cream gets a tubbing

Snickers and Mars ice cream tubs

Mars Ice Cream has launched its Mars and Snickers ice creams in a tub format, available now from SHS at an RSP of £3.

The Mars ice cream tub encompasses dairy ice cream with smooth caramel and crunchy chocolate pieces, while Snickers ice cream tub offers a combination of crunchy peanuts, smooth caramel and chocolate with dairy ice cream.

Phil Shaw, general manager for Mars Ice Cream, commented: “It’s clear that tubs, and share-at-home products are driving growth within the ice cream category. The Mars and Snickers brands are well-loved by consumers, and lead the category in bars – so the new tubs are sure to be a winning combination!

“With eye-catching packaging and familiar brand appeal, we are sure that the tubs will bring consumers to the frozen aisle and will soon become a favourite, of consumers and retailers alike – emulating the success of our bars.”