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Echo Falls taps into Malbec surge

malb-echo falls

Accolade Wines is extending its Echo Falls portfolio with the launch of Malb-Echo Falls.

American Malbec is growing at 19% year-on-year, and Malb-Echo Falls comes in response to this boom in sales and not because someone at Accolade thought it was a clever name. That would be a reasonable assumption however, given the company launched ProsEcho Falls earlier in the year.

At any rate, the new offering has a flavour profile consisting of raspberries, cherries and blackcurrants, with toasted oak and a touch of mocha.

It is available now in 75cl bottles (ABV 12.5%) with an RSP of £6 from Bestway and Today’s.

David White, Marketing Director at Accolade Wines, commented: “Echo Falls is perfectly placed to drive further category growth and consumer interest in Malbec as it is a brand of mass scale and popularity which gives consumers the confidence to try a new style of wine.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.