Echo Falls taps into Malbec surge

malb-echo falls

Accolade Wines is extending its Echo Falls portfolio with the launch of Malb-Echo Falls.

American Malbec is growing at 19% year-on-year, and Malb-Echo Falls comes in response to this boom in sales and not because someone at Accolade thought it was a clever name. That would be a reasonable assumption however, given the company launched ProsEcho Falls earlier in the year.

At any rate, the new offering has a flavour profile consisting of raspberries, cherries and blackcurrants, with toasted oak and a touch of mocha.

It is available now in 75cl bottles (ABV 12.5%) with an RSP of £6 from Bestway and Today’s.

David White, Marketing Director at Accolade Wines, commented: “Echo Falls is perfectly placed to drive further category growth and consumer interest in Malbec as it is a brand of mass scale and popularity which gives consumers the confidence to try a new style of wine.”