Nisa has launched a ‘Make it Mexican’ promotion, offering competitive deals on a range of Mexican cooking ingredients and drinks.
Included in the promotion during the Make it Mexican event are various lines from Old El Paso including Fajita and Nacho kits (£2 each), Super Soft Tortillas (pack of eight for £1.25), Crunchy Taco Shells (pack of 12 for £1.25) and a variety of cooking sauces in jars and toppings in squeezy bottles (£1.25 each). Also included are Tilda steamed rice pouches (£1 for 250g) as well as some deals on essential fresh vegetables needed to cook up a Mexican feast.
Nisa Trading Controller Ian Redhead said: “We know a huge 95% of UK households buy into the World Foods category and the Old El Paso brand has 13% of the total market within World Foods so we’re confident this event will be popular with our retailers and their customers.
“Ready to heat and microwaveable rice accounts for 68% of sales within the Impulse World Foods category and so the lines we have included in the promotion should be a hit and help to increase sales for Nisa partners.”