Nisa is helping retailers capitalise on Father’s Day (Sunday June 17) with its ‘Make Dad’s Day’ campaign.
The campaign highlights Father’s Day gifting, breakfast and evening meal solutions, and runs in stores and online. It is backed by a feature in Nisa’s consumer leaflet and on social media, including a competition giving consumers the chance to win a case of Gentleman’s Collection wine.
Nisa has created point of sale and gondola end kits deals to help retailers create some Dad-themed in-store theatre. A wide range of products are also on promotion. These include Celebrations, Toblerone, and Thorntons confectionery at £3; deals on spirits such as Plymouth Gin and Glen Keith whisky; and breakfast favourites such as bacon, sausages and eggs.
Philippe Rondepierre, Head of Marketing at Nisa, commented: “With an estimated 30% of shoppers looking to convenience stores for their Father’s Day meal or gifting solutions this year, there is a real opportunity for retailers to cater for these needs and tempt shoppers with strong displays and gift inspiration.
“This campaign was designed to support our retailers in driving sales in the run up to Father’s Day, and we hope it helps them to have a fantastic trading period.”