Magners Irish Cider has expanded its zero-alcohol range with the launch of Magners 0.0% in a pint bottle format (568ml).
Available now across both the on- and off-trade, the new format delivers the same refreshing taste as Magners Original but without the alcohol.
The Magners pint bottle helped popularise the over-ice cider serve in the early 2000s and remains the number one packaged apple cider in the on-trade.
The launch responds to growing moderation trends, with 23 million GB adults aiming to reduce their alcohol consumption. This is reflected in the category, where no and low cider is seeing 21% year-on-year volume growth.
Research from the National Association of Cider Makers found no and low cider is the most appealing option for non-drinkers considering alternatives, ranking ahead of beer, wine and cocktails, highlighting its importance on shelf during summer.
