Scotland Food & Drink (SF&D) has appointed Lucy Husband to the new role of UK Market Development Director.
As the industry leadership organisation for Scotland’s food and drink industry, SF&D works with its 420 member companies and partner organisations across industry and government to grow the value and reputation of Scottish food and drink. The new role of UK Market Development Director has been created following the launch of Ambition 2030, a new and ambitious strategy which aims to double the size of the industry to £30bn by 2030.
A new UK market strategy is now being finalised by the Scotland Food & Drink Partnership. It will drive new growth opportunities for Scottish suppliers as well as build their capability. Husband will lead this area of work for SF&D.
James Withers, Chief Executive of SF&D, said: “The market outside Scotland accounts for 80% of our UK trade. Therefore, the development of a new UK market strategy and the creation of a new Director role within our organisation is an important step in turning strategy into delivery.
“Lucy brings with her extensive knowledge from working with the top retail and foodservice businesses in the UK and her experience will be invaluable to us.”