Lucozade Ribena Suntory gives away £60k cash in retailer competition

LRS shrink-wrapped packs

Lucozade Ribena Suntory is giving away £5,000 cash from now until the end of September to 12 lucky retailers as part of a new competition rewarding the independent channel.

The competition runs from now until September 23. To be in with a chance of winning, retailers should purchase promotional price-marked cases from their local depot and enter the details printed on the shrink-wrap at www.lrsuntory.com/win. The SKUs included in the competition are the £1 price-marked cases of:

  • Lucozade Energy Orange 380ml
  • Lucozade Energy Original 380ml
  • Lucozade Zero Pink Lemonade 380ml
  • Lucozade Sport Orange 500ml
  • Lucozade Sport Raspberry 500ml
  • Lucozade Sport Lemon & Lime 500ml
  • Ribena Blackcurrant 500ml
  • Ribena Pineapple & Passion Fruit 500ml
  • Ribena Strawberry 500ml

Lauren Maddocks, Shopper Marketing Manager at Lucozade Ribena Suntory, commented: “We’re really excited to launch this LRS-first competition and give something back to our loyal independent retail customers. On average, an independent store already generates in excess of £4,400 worth of sales through our portfolio of leading brands each year, but we wanted to reward retailers with an extra cash boost. With the hottest months of the year coming up retailers should stock up now to ensure their chillers are summer-ready, not to mention the chance to win a big cash prize!”