Lucozade Energy has launched a new Watermelon & Strawberry Cooler flavour, available now in cases of 12 x 1-ltr (RSP £1.99), 24 x 500ml (RSP £1.35) and 12 x 380ml (price-marked £1.09 or 2 for £2).
The launch will be supported as part of a £2m advertising campaign including outdoor, digital and shopper-facing adverts throughout the warmer months.
The new variant joins the existing Lucozade Energy flavours of Caribbean Crush, Wild Cherry, Brazilian, Pink Lemonade and Apple Blast.
“We know consumers love the Watermelon & Strawberry Cooler,” said Bridget Hirst, Brand Manager for Lucozade Energy.
“More than one-in-two adults told us that they will buy it; within that, it has really strong appeal with 18-35-year-olds and those who don’t currently buy the brand.”
For more information, retailers should call Lucozade Ribena Suntory on 08702 408601 or visit www.lrsuntory.com.