National Lottery players across the country will receive a chorus of ‘thank yous’ in a special TV ad this week. The thanks will come from some of the frontline projects and organisations who are helping the nation through the current crisis and have received National Lottery funding.
Up to £600m raised by National Lottery players will be used to support charities and organisations affected by the coronavirus outbreak in the UK. Hundreds of millions of pounds will be distributed to charities and local voluntary organisations over the next few months to help support people through the Covid-19 crisis – from helping support food banks, to causes that combat loneliness and isolation, support for the elderly and projects that support mental and physical health in the community.
Five National Lottery-funded projects – including Intercultural Youth Scotland –will be on primetime TV to say thanks to players for their continued support. The aim is to remind the public that just by buying a ticket or Scratchcard for any National Lottery game they are making a real difference to society.
The TV ad is part of a marketing campaign running across TV, radio, social and digital, which will first air on Tuesday 19 May 2020. To make sure players know the impact they are having, the ad will appear during high-profile TV shows including Good Morning Britain, Coronation Street, Emmerdale and First Dates. In all more than 20 National Lottery funded causes will appear in the marketing campaign.