Londis cracks Easter with new radio campaign

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Londis is launching a radio advertising campaign to attract customers into stores this Easter.

Following on from its Christmas and New Year price crash campaigns, Easter is the second of four campaigns planned for 2015, and is part of an increased investment in national advertising to support retailers and increase footfall into stores.

The Easter campaign will run on major stations across the UK, scheduled for drive time, targeting families and commuters needing to top up on their way home in the run up to and through the Easter weekend break. The campaign features everyday Londis shoppers in humorous situations talking about their Easter top up shop.

John Pattison, Londis Brand Director, said: “Easter is the second biggest seasonal opportunity for the convenience market and we are investing in advertising to support our retailers. Our aim is to increase customers going into stores, whilst also increasing top up and basket spend. All of our campaigns this year will help to build awareness of the Londis brand.”

The campaign, which includes both national radio and national press support, goes live on 30th March until Good Friday inclusive.

It will be supported in-store by Easter Point of Sale material to attract shoppers to seasonal deals, including a push to families to create an Easter meal for under £10 using whole medium chicken at just £4; 2kg of potatoes at £1.49; 500g carrots at 75p; SuperValu Fine Beans at £1; Aunt Bessies Yorkshire Puddings and topped off with Bisto gravy granules at £1 (170g).