Budweiser has launched Twist-Offs – making it the first major beer brand in the UK to introduce twist-off bottle caps.
Twist-offs have been a feature of Budweiser’s American offering for decades, and extensive brand research in the UK has uncovered a strong consumer appetite for the serving benefits they provide.
Aina Fuller, Senior Brand Manager UK&I at Budweiser, said of the launch: “This is so much more than a packaging innovation for Budweiser – never again will consumers have to search high and low for a bottle opener, or battle to open bottles with their teeth. We’re proud to continue to lead the category in the UK by being the first major beer brand to bring twist-off caps to British consumers.”
The new packs run across all SKUs and are available now.
The launch of Budweiser Twist-Offs will be supported by a multi-million pound marketing campaign, comprising TV advertising, digital advertising, PR, social media, and in-store activations.
