Glasgow-based United Wholesale Grocers has given several of its delivery lorries a makeover, decking them out with the Lifestyle Express branding.
“All delivery vehicles tend look the same so it is important to upgrade your branding regularly to capture your target audience,” explained Amaan Ramzan, Director at United. “While people may recognise the Lifestyle Express logo, we wanted to bring the brand to life and by featuring a store front with real people, it’s really improved consumer awareness.”
The new look is proving a winner, according to Ramzan. “The lorries are really capturing people’s attention and everyone loves them, including customers, staff and suppliers. It is good to see they appreciate our investment and commitment to the brand.”
Currently the Lifestyle Express branding features on four lorries, with the aim of rolling it out to the entire fleet by the end of the year.
