Lenor is expanding its super-concentrate fabric conditioner range with the launch of three new limited-edition scents created in collaboration with British fashion designer, Giles Deacon.
Rolling out from February, the new scents, Ruby Jasmine, Yellow Zephyr and Topaz & Magnolia, each come in a 925ml bottle with an rrp of £3.50.
Yilmaz Erceyes, P&G Brand Manager Fabric Care UK & Ireland, commented: “Retailers can expect to see an uplift in impulse sales as the new limited edition scents become the next must-have in shoppers’ baskets this Spring.”
