Lavazza is launching a ready-to-drink coffee range developed in partnership with Müller, marking its entry into the refrigerated coffee category in GB.
The range comprises four 220ml dairy-based SKUs inspired by Italian recipes: Cappuccino, Latte Macchiato, Caramel Latte flavour and Cappuccino Tiramisù.
Available now in Sainsbury’s, the range will roll out across additional retailers in the coming months as part of a wider European launch already underway in Germany and Italy.
Lavazza will support the launch through its partnership with The Championships, Wimbledon, with activity in the Wimbledon queue designed to introduce shoppers to the range.
