KP Snacks has launched a cricket-themed on-pack promotion, ‘Catch and Win’, offering shoppers the chance to win £20,000 alongside daily cricket-related prizes.
Live from 25 May to 23 August, the promotion runs across 61 SKUs spanning brands including Hula Hoops, KP Nuts, Tyrrells, McCoy’s, Pom-Bear, popchips and Skips. Packs feature an instant-win mechanic, with prizes ranging from tickets to The Hundred in 2026 and The Ashes in 2027, to England Cricket Store vouchers and cricket sets.
The activity builds on KP Snacks’ partnerships as Official Team Partner of England Cricket and Official Partner of The Hundred. Through its partnership with the ECB, Tyrrells, KP Nuts, Hula Hoops and Whole Earth appear as shirt partners across England’s Test, One Day International, IT20 and training kits. These brands also feature alongside McCoy’s, Pom-Bear, Skips and popchips on The Hundred team shirts.
The promotion forms part of KP Snacks’ wider ‘Everyone In’ initiative, which aims to improve access to sport and encourage greater participation in physical activity.
