KP Snacks has launched a nationwide campaign to reward convenience retailers for their resilience shown during the pandemic and help them retain the shoppers and bigger baskets they have won.
The ‘Local Legends’ retailer incentive programme offers 40 separate prizes worth £1,000 each. Winners will each receive £250 worth of KP Snacks product, £250 Love2Shop vouchers for staff, and a £500 donation on their behalf to a registered charity of their choice.
To enter, retailers need to purchase KP’s ‘Super Seven’ singles range of McCoy’s, Hula Hoops, Butterkist, KP Nuts, Skips, Space Raiders and Nik Naks via select wholesalers and distributors to be entered into a free prize draw. The prize draw will run throughout August to October with specific dates for participating customers.
As part of the campaign, KP Snacks is raising awareness of GroceryAid and the support available to wholesale and convenience retailers at a time when they need it most. The KP-sponsored trade advertising and customer communications plan looks to help link retailers and their staff with the emotional and financial support available to them via the industry charity.
GroceryAid President Charles Wilson said: “We at GroceryAid are delighted to partner with KP Snacks to support our key workers who in turn are so wonderfully supporting their communities.”
KP has also invested in a comprehensive trade PR and advertising campaign which runs from early August until early October.
Matt Collins, Trading Director at KP Snacks, said: “We stand firmly together with our trade partners in what has been an extremely challenging time. We want to do our bit to support this vital community both commercially and emotionally. Our job now is to help our customers to continue to thrive and prosper in the CSN category through these ever-changing times.”
