KP Snacks has added four new SKUs its £1 PMP range: McCoy’s Hot Mexican Chilli, Penn State Sour Cream & Chive, popchips BBQ and popchips Sour Cream & Onion.
The new popchips and McCoy’s products are available now and Penn State will be available from October onwards. The popchips lines replace equivalent £1.29 PMPs.
Matt Collins, Trading Director at KP Snacks, said: “It’s really exciting to be introducing these new PMPs as we’re always looking to add value to our range and ensure we drive sales for retailers and maintain value for consumers.
“In recent months there has been a marked increase in savoury snacking occasions, with CSN being the fastest growing snack and showing up in 70% more convenience baskets during lockdown. However, with the current circumstances, consumers are likely to be more price conscious, so we feel it is important to offer products at an affordable price point and help retailers retain the baskets that they gained over lockdown”.
