KP cuts packaging and appoints sustainability chief

Nicola Robinson
Kensitas Club April 2021 week one section banner

KP Snacks has announced large-scale packaging reductions as it strives to meet its sustainability goals via the company’s Taste for Good responsible business programme.

Packaging for Hula Hoops has been cut by 23% – equal to 11 tonnes of plastic – whilst popchips and Tyrrells packaging are both down by 14%, or the equivalent of 23 and 43 tonnes respectively.

KP’s move to cut plastic usage includes further plans for packaging reductions across several of its brands this year. Investment in new equipment that packs the products in a more efficient way has resulted in the ability to cut around 142 tonnes of packaging across Nik Naks, Space Raiders and Skips. Meanwhile, a further 144 tonnes will be saved thanks to packaging reductions in popchips sharing bags, Hula Hoops six-packs, Butterkist, and Hula Hoops Puft.

The reduction in packaging also has a knock-on effect for KP Snacks’ wider environmental impact; it allows the business to handle 33,000 fewer pallets per year and significantly reduce the number of journeys made by its lorries.

The company also recently appointed Nicola Robinson (pictured) to the newly created role of Head of Sustainability, reporting to CEO Mark Thorpe.

Robinson commented: “My new role is a strong signal of the importance KP Snacks will be placing on their sustainability performance going forwards. There is already a significant amount of impactful sustainability work embedded throughout the business, and I’m looking forward to building on this so that people can continue to enjoy snacks that not only taste great, but also do good long into the future.”

All KP factories have been zero waste to landfill since 2012 and the business is committed to reducing its total waste by at least 5% each year.

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