The ‘Better for you’ category grows this month with the launch of Hula Hoops Golden Hoops, a new baked offering from KP Snacks.
The new SKU comes in a 50g Cheese-flavoured grab bag with an rrp of 69p. Golden Hoops contains 30% less fat than standard crisps, which is clearly highlighted front-of-pack.
The launch is supported by a multi-million pound marketing campaign that includes social and digital activation and in-store POS. TV advertising airs this summer.
Matt Collins, Trading Controller Convenience and Wholesale, KP Snacks, commented: “Golden Hoops taps into the fast-growing market for ‘permissible’ snacking by offering shoppers a healthier, yet tasty option that can be enjoyed either at home or on the move.”
Research from KP has revealed that sales are expected to deliver over £10m RSV in the first year. Collins said this presented retailers with a “huge opportunity” to grow their crisps and snacks sales.
“We’re encouraging them to take full advantage by stocking up ahead of demand,” he concluded.