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Kopparberg warms up for winter

Kopparberg is bringing back its Spiced Apple variant for winter 2014, which is being marketed as a drink that can be enjoyed hot or cold.
The variant is available via a number of off-trade retailers where Kopparberg will be encouraging consumers to taste the mulled serve through selected sampling and in-store media.

Kopparberg Head of Marketing Rob Calder said: “Kopparberg cider fans have frequently asked us for a winter variant and after a limited trial in 2013 we have decided to roll the variant out to a wider audience in 2014. We’ll be supporting the variant with PR and social media over the winter period.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.