Kopparberg’s gin the pink!

Kopparberg Premium Gin

Swedish drinks brand Kopparberg has unveiled new Kopparberg Premium Gin.

A London Dry-style pink gin, it is infused with the brand’s trademark strawberry and lime flavours combined with juniper, lemon zest and coriander botanicals.

The gin is available now from Bestway Wholesale in 70cl bottles with an ABV of 37.5%.

A 250ml RTD will be available to Spar retailers towards the end of May. The Premium Gin & Lemonade premix (ABV 5%) will come in both single cans and 4-packs.

The new variant is supported as part of Kopparberg’s £6m ‘Outside is Ours’ marketing campaign and will be backed across TV, digital and out-of-home formats among others. The gin will also appear at numerous festivals this summer.

Kopparberg is perhaps best-known in Scotland for its premium fruit ciders but as the brand’s Head of Marketing Rob Salvesen explained: “Not many know that we brew and distil many other drinks in our brewery in Sweden.

“With over 10 years’ experience in distilling gin, as well as our success as flavour leaders here in the UK and around the world, it was an obvious decision for us to introduce Kopparberg Premium Gin in one of our most iconic flavours.”