Kopparberg is set to launch Fagerhult (abv 4.8%), the “stubbornly Swedish beer”, in the UK later this spring. Previously exclusive to Sweden, the arrival of Fagerhult comes as consumer demand for world brews and differentiation in the beer market continues.
Fagerhult is part of the Kopparberg family, and is made in the same small brewery as its cider sibling. It comes packaged in a stubby gold and black can emblazoned with an elk head.
Jodie Alliss, Brand Manager at Kopparberg, said: “Fagerhult stubbornly delivers on style and taste every time and will appeal to beer lovers who want a quality ‘no frills’ brew. Fagerhult also promises to diversify the world beer scene in the UK – we all know and love canned craft beer from the US and the UK – now it’s time for the Swedes to enter the fray.”
Fagerhult will available in a 4 x 330ml format (rrp £5) from a variety of wholesalers and distributors.