Following a successful debut on draught in pubs and the festival circuit in 2018, fruit cider maker Kopparberg has launched its premium blackcurrant & blackberry flavour into the off-trade.
Kopparberg Black is an apple cider with bursts of blackberry and blackcurrant, creating a dark, fruity flavour with 4% ABV. Best served extra cold, it offers drinkers a refreshing premium alternative to other fruit ciders on the market.
It is available now in packs of both 10 and four 440ml cans.
Rob Salvesen, Head of Marketing at Kopparberg: “To further reinforce our position as the best-selling packaged fruit cider brand in the UK, it was a natural move for us to introduce Kopparberg Black draught to the off-trade.
“As the Dark Fruit category grows, as well as consumer demand for premium alternatives, we wanted to offer a credible solution to consumers who choose to drink Kopparberg for its superior taste and flavour.”
