KitKat Chunky New York Cheesecake arrives

KitKat Chunky New York Cheesecake

Nestlé has unveiled the latest product to join its KitKat Chunky range: a New York Cheesecake-flavoured variant.

The new bar will be available from September 18 with an RSP of 65p, the same as a milk chocolate KitKat Chunky.

The launch forms part of the brand’s strategy to excite consumers by rotating new flavours each year. Last year’s variant, KitKat Chunky Cookie Dough, was the number one chocolate singles launch of 2016.

KitKat Chunky New York Cheesecake will be supported by a £1.2m media campaign, which is expected to be seen by over 40 million people. This includes poster advertising, a Snapchat lens and social media activity.

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