Kirsty George has joined Scotmid Co-operative as Local Food Sourcing Manager.
George will work closely with store managers to rationalise store ranges to ensure local store offers reflect the needs of customers, and review store supply chains so new products find a quicker route to market.
She joins the Scotmid team from Luss Smokehouse where, as General Manager, she played a key role in the growth of the business. Prior to this, the Edinburgh Uni Business School graduate worked with Scotland Food and Drink on its ‘Ambition 2030’ strategy.
Kirsty George, Scotmid’s new Local Sourcing Manager, said: “I feel really passionate about championing Scottish produce, delivering exciting NPD and being first to market with new ideas and concepts. This will mean being fleet of foot and ensuring our supply chain is as efficient as possible so that we can commit to stocking new local and hyper-local produce for our customers.”
Kevin Plant, Scotmid’s Head of Food Retail, added: “We are looking forward to seeing the impact Kirsty will make and how we can continuously improve our in-store offering to match the ever-changing needs of our customers.”