Kingsmill has launched price-marked packs for its Kingsmill Toastie loaf, capitalising on the finding from HIM’s CTP research that almost half (44%) of all shoppers are more inclined to buy a product which is price marked as it gives them confidence that they are getting good value for money.
Guy Shepherd, Category Director, Allied Bakeries, said: “Price marked packs are a great way to help retailers deliver value to their customers. By introducing these packs to the Kingsmill range, we hope to help retailers boost both their bakery sales, whilst reassuring our shoppers that they are getting great value for money.”
Kingsmill Toastie 800g loaves are now available, price marked at £1.
