Kestrel Beer has renewed its partnership with Santa Pod Raceway for a further two years, maintaining its role as official beer partner and lane sponsor at the Northamptonshire drag racing venue.
The extension comes at a landmark moment for both parties, with Santa Pod celebrating 60 years of drag racing in 2026 and Kestrel approaching its 50th anniversary in 2027. The timing provides a shared platform to highlight heritage and long-standing connections with loyal audiences.
Under the renewed agreement, Kestrel will continue to benefit from prominent branding across the raceway, including on-track visibility through its lane sponsorship, while its beer will remain widely available across the venue during events.
Santa Pod hosts more than 60 events each year, ranging from FIA European Championship drag racing fixtures to large-scale lifestyle festivals.
The partnership builds on an established relationship that has seen Kestrel embed itself within the drag racing community. Alongside its trackside presence, the brand has invested in content through its ‘Behind the Wheel’ documentary series, centred on racers at Santa Pod. The second season will return in summer 2026, continuing the series with deeper access to the lives, motivations and rivalries within the drag racing community, with a focus on the people behind the machines and the culture surrounding the sport.
