Kerrygold is backing its butter, spreads and cream cheese ranges with its biggest-ever UK marketing campaign.
Running from mid-August until October, the multi-channel ‘Make It Gold with Kerrygold’ campaign will support the Kerrygold masterbrand, its butter and spreads portfolio, and Kerrygold Cream Cheese.
The campaign will run across digital AV, social and retail channels and features a series of adverts voiced by Bridgerton and Derry Girls star Nicola Coughlan. The activity highlights Kerrygold’s Irish grass-fed dairy heritage and focuses on everyday meal occasions.
Support will include a takeover of Good Food, including sponsorship of its Table for Four podcast, experiential activity led by Kerrygold brand ambassador and chef Lee Tiernan, sponsorship of a Counter Talk ‘Bread & Butter Off’ challenge, and in-store promotional activity.
The campaign launches as Kerrygold looks to build on growth in sales, distribution and product innovation.
