Kepak Convenience Foods is introducing Rustlers to a new eating occasion with the launch of the Rustlers All Day Breakfast Sausage Muffin.
The new breakfast product features a sausage patty in a muffin bun, topped with cheese and tomato ketchup, with an RSP of £1.50.
It will roll out across the grocery and convenience channels from early April.
“We wanted to launch a product concept that was well established in foodservice and critically that would be competitive, from a value for money perspective, with the leading players in the sector – McDonald’s and Greggs,” explained Adrian Lawlor, Kepak’s Marketing and Business Development Director.
“We’re recommending that retailers launch the product in their food to go fixture in order to capitalise on the opportunity to target the high street, although we believe a significant secondary option exists for planned breakfast on the main fixture alongside the rest of the Rustlers range.”