Kellanova is running a summer football promotion across Pringles and Cheez-It, giving independent retailers the chance to win up to £25,000.
Running until the end of July, the activity targets one of the biggest sales-driving periods in the snacking calendar. Football is already the second-biggest trading period for Pringles after Christmas, and the promotion is designed to help retailers maximise sales during matchday occasions.
Retailers who purchase large sharing formats – Pringles 165g price-marked packs and Cheez-It 120g price-marked packs – are entered into a draw to win up to £10,000. Those that also stock single-serve formats – Pringles 70g price-marked packs and Cheez-It 65g price-marked packs – taking their total to four qualifying SKUs, are entered into a separate draw with a top prize of £25,000.
The promotion aims to encourage retailers to build a fuller savoury snacking fixture ahead of increased demand, with shoppers expected to stock up for at-home viewing.
Pringles delivered £49.1m RSV during the Euros tournament, reaching 6m buyers and becoming the number one large sharing crisps brand during the period, while contributing 30% of total sharing category growth. The addition of Cheez-It is designed to drive further engagement in the category.
