AG Barr, which already owns the Funkin Cocktails brand, is expanding its ready-to-drink portfolio with the launch of KA Remix.
As the name suggests, KA Remix takes the fruit flavours of Barr’s KA soft drinks and mixes them with a classic Caribbean white rum, to yield a 6% ABV RTD that comes in 330ml cans with an RSP of £2.79.
The four-strong range includes Black Grape, Fruit Punch, Pineapple and Karnival Twist flavours.
All are available now from wholesalers including Bestway and Booker.
KA Remix has been created to help retailers capitalise on the growing RTD category – now worth £645m, up 8% year on year, with long drinks making up nearly half of this. Hitting shelves just in time for summer, the range targets shoppers who are increasingly looking to spontaneously grab drinks.
The launch comes with rum the UK’s second-fastest-growing spirit in the off-trade, now worth over £1bn in sales every year, and served up in a third of cocktails in the on-trade.
