Barr Soft Drinks has launched KA Blue Krush, a new limited edition tropical sparkling soft drink that will be available from July for 12 weeks.
To try and entice more consumers towards the KA brand, Barr will bring back the ‘Be the Noise’ campaign back for a third year, with investment in social media activities and content creator partnerships.
To further support the launch, “fun, bold and disruptive” POS materials are available to retailers.
With blue a trending colour and tropical a trending flavour, KA Brand Director Annette Yates said: “We’ve created an epic combination to disrupt the shopper journey and help retailers krush soft drinks sales this summer.”
