The latest data from IRI for June has revealed that Juul has become the number one closed vaping brand after eight months in the UK market.
Launched in traditional retail in November with Sainsbury’s, the brand then secured listings in a number of retailers and now has a 6.8% share of the total vaping market in traditional retail and 36.8% of sales of the top four closed pod systems (Juul, myBlu, Vype Epen3 and Logic Compact).
John Patterson, Sales Director for Juul Labs, commented: “Closed Pod systems now account for almost 20% of the total vaping market in traditional retail and continue to be the driving force behind the category with over 12% like-for-like sales growth in the past month. This follows continuous growth since the beginning of the year while open system sales actually fell by over 2% in June.”
Juul is driving the growth with a 27% uplift in June sales compared to May and is the only major pod brand to have achieved double-digit sales growth every month this year.
The company recently embarked on an extensive consumer advertising campaign featuring real-life Juul users who successfully switched from combustible cigarettes.