JUUL secures McColl’s listingAmerican vaping brand JUUL has signed a deal to supply 1,300 McColl’s c-stores.
The move means the number of UK stores now stocking JUUL products has passed the 7,000 mark. The brand entered retail last November, when it secured a listing with Sainsbury’s.
The deal sees McColl’s stores stock JUUL on the main vaping fixture next to the tobacco gantry as well as in JUUL-branded display units.
John Patterson, Sales Director of JUUL Labs UK, commented: “While we consciously made the decision to be selective in our retail partner agreements, our aim is to be available in as many outlets that sell cigarettes as possible – as long as they adhere to our Challenge 25 policy – in order to help adult smokers make the switch to JUUL from cigarettes.
“We look forward to working with McColl’s in the future to help their customers make the switch.”