Juul expands reach in independent channel


Juul has agreed a deal with Nisa that means Nisa and Costcutter retailers now have access to the American vaping brand’s Starter Kits and Juulpods.

Furthermore, Bestway Wholesale has extended listings to another 17 depots, including the Edinburgh Bellevue and Glasgow Batleys branches, after a successful trial in an initial 10 ‘test’ depots to ensure adoption and compliance of Juul’s Challenge 25 policy.

The news coincides with the launch of a nationwide 12 week out-of-home advertising campaign for the brand which runs across 10 UK cities and features real Juul users who made the switch in 2018.

Commenting on the agreements, John Patterson, Sales Director for Juul Labs UK, said: “Independent and symbol retailers are responsible for almost half of all tobacco sales in the UK but only around 10% of vape sales so the commercial opportunity for them is huge – if they can get their fair share of the category. From a Juul perspective, they can also play a key role in helping us reach our goal of improving the lives of adult smokers and eliminating cigarettes. Their location, community standing, personal service and long opening hours means that their stores are key destinations for adult smokers and ideal locations for Juul to be stocked in so we can reach as many adult smokers as possible and encourage them to Make the Switch.”

Patterson urged retailers to look at their vaping range to meet the needs of adult smokers, 70% of whom wish to cut down or quit tobacco. “The vape market is changing and while there is still a place for open systems and liquids to satisfy current vapers, adult smokers are looking for simpler, cleaner vaping devices, like Juul, which gives them the nicotine delivery of cigarettes without the complexity associated with open systems.

“Pod systems are the fastest growing sector in the vaping category and independent retailers’ fixtures should be reflecting this. Pods are not a fad or trend but is where the category is heading as smokers look for products that are simple and easy to use.”

Retailers interested in stocking the Juul range should call 0808 164 1301 or email uksales@juul.com. More information on Juul products can be found at juul.co.uk.