US vape brand JUUL has kicked-off a trial roll-out of its products in 10 English Bestway and Batleys depots.
Other branches, including the seven Batleys depots north of the border, are expected to start stocking the brand’s starter kit and five-strong flavour range once JUUL’s age verification process has been tested and verified.
Bestway customers who purchase JUUL products will be required to agree to operate a Challenge 25 policy, in order to ensure prevention of access to the category by anyone under the legal purchasing age for vaping products.
Kenton Burchell, Trading Director for Bestway Wholesale, said: “Tobacco has always been a key category for Bestway and Batleys depots – and will continue to be so – but we also have to look at emerging categories and how we can help our retail customers maximise potential opportunities, especially around the Vape category.
“We have worked extremely closely with JUUL to list the range and to ensure that we have a process in place which complies to its age-verification Challenge 25 programme including staff signing up retailers at the till point in tobacco rooms and working closely with the JUUL Field Sales Teams to ensure that the Challenge 25 programme is being adhered to.
“To be the first national wholesaler in the UK to stock JUUL further reinforces Bestway’s leadership in NPD within UK wholesale.”