JTI expands distribution of Nordic Spirit with Sainsbury’s listing

Nordic Spirit

The market for nicotine pouches looks set to grow, with news that JTI’s Nordic Spirit range will be stocked in 396 Sainsbury’s stores.

Nicotine pouches – which don’t contain tobacco – provide a convenient and discreet alternative to cigarettes and e-cigs that can be used in situations where smoking or vaping isn’t possible.

Nordic Spirit is currently available in two flavours (Mint and Bergamot Wildberry) and two strengths (6mg and 9mg). A can of 20 pouches RSP’s at £6.50.

Stephane Berset, JTI UK Marketing Vice President, commented: “We’ve been thrilled with the consumer response to Nordic Spirit since launch and are delighted to be able to work with Sainsbury’s to further widen our reach of Nordic Spirit.”