JTI UK has introduced its highest-strength nicotine pouch, Nordic Spirit Frosty Mint Max, available now via the JTI360 trade website.
The new 17mg variant carries an RSP of £6.50 per can.
Max is the fastest-growing strength segment in the independents and symbols channel, accounting for 16% of nicotine pouch sales.
The nicotine pouch category is worth £15.9m a month and continues to grow rapidly. JTI says the new product gives retailers an opportunity to tap into this trend and boost sales.
Frosty Mint Max also debuts Nordic Spirit’s refreshed brand identity, featuring bold, darker tones designed to stand out on shelf and communicate strength.
James Richards, Brand Lead Manager at JTI UK, said the launch marks “an exciting new chapter” for Nordic Spirit and will help retailers capitalise on the fastest-growing segment in the category.
Retailers can access support via their JTI representative, the customer care line on 0800 163503, or JTI360.
