JTI has rewarded one lucky retailer with a VIP cricket experience at Lord’s, including premium hospitality and a signed shirt from legendary Indian batter Sachin Tendulkar.
Salim Patel of The Swan Service Station, Mirfield won the prize through the Mayfair Gold Super Competition on JTI360, which ran from 14 May to 25 June.
The competition forms part of JTI’s ongoing retailer rewards programme, which recently included a Mini Cooper giveaway, which was won by Kirkcaldy retailer Imran Ghaffar. More promotions are planned throughout the year.
Mayfair Gold continues to grow, with its Ready Made Cigarettes now the fastest-growing low-price RMC brand in 2025, holding a 4.4% market share. The brand’s Rolling Tobacco line, launched in September 2024, is on track to exceed £200m in retail sales value within 12 months.
