Britvic has named John Campbell (pictured) as its new Commercial Operations Director. Campbell succeeds Nigel Paine who has taken on the role of Senior Vice President for Britvic North America.
Campbell joined Britvic in 2013 as Finance Director. With over 25 years’ experience in FMCG finance, including senior roles at Diageo and Heinz, he also has broad commercial strategy experience, as well as a strong understanding of IT and programme management.
He will report to GB Managing Director Paul Graham, and will be responsible for “growing the soft drinks category through compelling activation platforms and excellent execution at point of purchase”.
Paul Graham, GB Managing Director at Britvic, commented: “As an existing member of the GB Executive Team, with an exceptional understanding of our commercial business, John has played a central role in growing our business year-on-year on our journey to delivering transformational growth into the soft drinks category.”
John Campbell added: “This is a very exciting time for soft drinks, with many new opportunities on the horizon. I’m delighted to be stepping into this new role at such a pivotal moment for the category.”
